Super Bowl and the ads.

Another question regarding tonight's big event: focus on the game or the ads? Being involved in the business as I now am, should my full attention be in between touchdowns and what have you?

Super Bowl ads are a big deal, for those of you not familiar with the phenomena, even though some predict that our mobile devices will take up all our attention during commercial breaks. We will see. I might bring my computer along with me, so I can keep track of what's going on in the social game as well as that one out on the field.

FYI – last year's favorite: