The mayor's press secretary murdered outside of drug dealer den!

The other day, in class, we did some journalism drills and one task was to write a news story based on some facts presented by a police officer. The scenario was: the mayor's press secretary had been shot to death, after an argument outside of a bar known as a drug dealer hangout.

My immediate thought: oh wow, isn't that a very unpleasant situation for the mayor, or any kind of public person? Imagine, the press will be all over the person in question, doing just that, asking millions of questions. Did the mayor know that the press secretary was involved in that kind of business? Is the mayor involved? Who? What? When? Where? Why? And all that follows.

And who will tell the mayor what to respond? The press secretary is dead! Tough situation.

What is advertising?

To answer that question, one can turn to the New Oxford American Dictionary:

Or, one can talk to somebody who has been in the business for years. Who might tell you that the essence of advertising is all about giving people a break in their otherwise so ordinary day. Giving them a reason and a chance to laugh. 

Or at least smile.

What are brands to us? And what do the kids think?

May I share with you all one of the cutest things: a 5-year-old identifying brand logos. She has a lot of good points regarding these famous symbols. Cheetahs, baby toys, a turkey and marble items.

Advertising sure is a powerful tool and an influential industry. It made M become M as in McDonalds. Say no more.

Super Bowl and the ads.

Another question regarding tonight's big event: focus on the game or the ads? Being involved in the business as I now am, should my full attention be in between touchdowns and what have you?

Super Bowl ads are a big deal, for those of you not familiar with the phenomena, even though some predict that our mobile devices will take up all our attention during commercial breaks. We will see. I might bring my computer along with me, so I can keep track of what's going on in the social game as well as that one out on the field.

FYI – last year's favorite:

"33 (more) signs you work in PR."

Found this absolutely brilliant article retweeted by my dear friend Tattarn. If you are anything like us, read it and smile: 33 (more) signs you work in PR.

I'm not really there on all 33, but when I think about what I want to do and how I wish to form my life, it looks a little bit like that. And for no.27, well, what can I say. I simply like a well-written text.

"27. You take pride in finding typos in the novels you read (and you consider notifying the publisher)."